Gods of Egypt

Gods of Egypt

·        History

Gods of Egypt may be a 2016 fantasy action film directed by Alex Proyas supported the traditional Egyptian deities. It stars Nikolaj Coster-Waldau, Gerard manservant, Brenton Thwaites, Chadwick Boseman, Élodie Yung, Courtney Eaton, Rufus Sewell, and Geoffrey Rush. The film portrays a mortal Egyptian hero United Nations agency partners with the Egyptian god Egyptian deity to avoid wasting the planet from Set and rescue his love.

Filming happened in Australia beneath the Yankee film production and distribution company Summit diversion. While the film's production budget was $140 million, the parent company Lionsgate's money exposure was but $10 million thanks to tax incentives and pre-sales. The Australian government provided a tax credit for 46% of the film's budget. When Lionsgate began promoting the film in Gregorian calendar month 2015, it received backlash for its preponderantly white forged enjoying Egyptian deities. In response, Lionsgate and director Proyas apologized for ethnically-inaccurate casting.

Lionsgate free Gods of Egypt in theaters globally, beginning on Feb twenty-five, 2016, in 2D, Real 3D, and IMAX 3D, and in the United States, Canada, and 68 other markets on February 26. The film was poorly reviewed by critics, who criticized its choice of cast, script, acting and special effects. It grossed a total of $150 million against a $140 million budget, becoming a box office bomb and losing the studio up to $90 million. It received 5 nominations at the thirty-seventh Golden Raspberry Awards.

·        Production

·        Development

... the globe of Gods of Egypt ne'er very existed. It is galvanized by Egyptian mythology, but it makes no attempt at historical accuracy because that would be pointless — none of the events in the movie ever really happened. It is concerning as reality-based as Star Wars — that isn't really the least bit ... perhaps at some point, if I purchase to form additional chapters I’ll reveal the context of the when and where of the story. But one factor is needless to say — it's not set in Ancient Egypt in the least.

—Director Alex Proyas, December 2015

Gods of Egypt is directed by Alex Proyas supported a script by Matt Sajama and Martha Jane Burke Sharpless. The film was produced under Summit Entertainment. Proyas was contracted by Summit in May 2012, to write the screenplay with Sajama and Sharpless, and to direct the film. Proyas said he sought to make a big-budget film with an original premise, to contrast franchise films. The director cited the subsequent films as influences on Gods of Egypt: The Guns of Navarino (1961), Lawrence of Arabia (1962), The Man Who Would Be King (1975), Raiders of the Lost Ark (1981), and Sergio Leone's Western films. Lionsgate anticipated that Gods of Egypt would be the first film in a new franchise after it finished releasing The Hunger Games films

·        Casting

Actor Nikolaj Osterwalder was cast in June 2013. Gerard Butler, Geoffrey Rush, and Brenton Thwaites joined the cast toward the end of 2013. Chadwick Boseman and Élodie Yung joined the cast at the start of 2014.

·        Marketing

Lionsgate spent an estimated $30 million on marketing the film. It released a set of character posters in November 2015, for which it received backlash due to white actors playing Egyptian characters, as noted above. Later in the month, it released a theatrical trailer. Lionsgate aired a 60-second spot for Gods of Egypt during the pre-game show of the Super Bowl 50 on February 7, 2016, though they released the trailer online a day earlier.

In the week before the film's unleash, Lions released the tie-in mobile game Gods of Egypt: Secrets of the Lost Kingdom on iOS and Android.

·        Box office forecast

Box-office forecast two months in advance that Gods of Egypt would gross $14.5 million on its opening weekend in the United States and Canada, and that it would gross $34 million total on its theatrical run. The magazine same the film had "a sturdy ensemble cast" which its director has "had an interesting following". Box-office also said the premise could attract movie-goers who saw Clash of the Titans, Wrath of the Titans, and the Percy Jackson films. Admissions to 3D screenings would facilitate boost Gods of Egypt's gross. The magazine said factors negatively affecting the film's gross were a "lackluster reaction" to its marketing and the backlash to its predominantly white cast causing a negative buzz. It anticipated that the films unleash would be front-loaded (focused on profiting chiefly from gap weekend) thanks to the poor buzz, its categorization as a fantasy film, and with London Has Fallen opening the following weekend.

A week before the film's release, TheWrap's Todd Cunningham reported an updated forecast of $15 million for its opening weekend in the United States and Canada. The Hollywood Reporter's Pamela McClintock said it was tracking to gross between $12 million and $15 million. Cunningham said the expected gross was low for the film's triple-digit budget as well as additional marketing costs. He said the film could attract Alex Proyas's fan base but that it had suffered "some negativity out there" due to the predominantly white casting as well as the film being perceived to have an "old-fashioned" feel. Exhibitor Relations senior media analyst Jeff Bock said the film "feels late" years after the release of 300 (2007) and Immortals (2011), and an earlier production and release would have been more advantageous. Cunningham said with Lionsgate's financial exposure only being $10 million and the expected opening gross, the film could gross between $40 million and $50 million for its theatrical run in the United States and Canada and ultimately avoid a loss. The Hollywood Reporter's McClintock said "ancient epics" in recent years had not performed well at the box office, citing the 2014 films Hercules, The Legend of Hercules, and city.